DP Norman Bonney shoots on a closed stretch of Old Highway 40 near Donner Summit

Featured Work: NorCal Toyota Squaw Valley Campaign

Beyond Pix assembled two production units plus aerials by the Copter Kids for four days of shooting around Lake Tahoe/Squaw Valley and San Francisco. Hoffman/Lewis' Rob Bagot directed four spots working with DP Norman Bonney and 2nd Unity Director/DP Jerry Dugan. NorCal Toyota's "Don't Do It" aired at half-time during Super Bowl XLVII.

 

Sonoma Raceway: NASCAR Trailer

Client: Sonoma Raceway; Directors of Photgraphy: Pete Fuszard and Josh Hittleman; Producer: Sean Karlin; Editor: Jenn Rubin; Assistant Editor: Woody Griffin

 

"First Chair"

Client: NorCal Toyota; Agency: Hoffman-Lewis; Director: Rob Bagot; DP (1st unit): Norman Bonney; Director/DP (2nd unit/ aerials): Jerry Dugan; Producers: Lisa Sechser & Tony Welch

 

"Mountain Calling"

Client: NorCal Toyota; Agency: Hoffman-Lewis; Director: Rob Bagot; DP (1st unit): Norman Bonney; Director/DP (2nd unit/ aerials): Jerry Dugan; Creative Services Producer: Tony Welch

 

"Don't Do It"

Client: NorCal Toyota; Agency: Hoffman-Lewis; Director: Rob Bagot; DP: Norman Bonney; Creative Services Producer: Tony Welch; Line Producer: Lisa Sechser

 

"Team Gleason" PSA

Client: Team Gleason

 

"Little Doggies"

Client: NorCal Toyota; Agency: Hoffman-Lewis; Director: Rob Bagot; DP: Norman Bonney

"How It Works" BCM

Client: (x)Matters; Creative: Beyond Pix Studios; Director: Tony Welch; DP: Dave Scardina

"FIFA 2013"

Client: EA Sports; Creative: Beyond Pix Studios; Director: Tony Welch; DP: Josh Hittleman

“Off the Air” Skit

Client: NATAS; Director/Writer: Sean Karlin; GFX: Jim Darski

"Meals with Love"

Client: Project Open Hand; Creative: Beyond Pix Studios; Director/DP: Josh Hittleman

"If I Were President"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney

"Steve and Tom"

Client: Paypal; Agency: Publicis Modem; Director: Ward Evans/Sausage Films; DP: Norman Bonney

"Targeting"

Client: Yahoo!; Creative: Beyond Pix Studios; Director: Tony Welch; DP: Patrick Wong; GFX: Kai Yu

"Think Outside the Oval"

Client: Infineon Raceway/ NASCAR; Creative: Beyond Pix Studios; Director: Josh Hittleman; DP: Pete Fuszard

"Behind the Mask: Buster Posey"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney

"More Real"

Client: SITE Santa Fe; Production Company: New Film Administration; Director: Jonn Herschend; DP: Josh Hittleman

"Social Media"

Client: eBay; DP: Patrick Wong

"Charlie Rose with Marissa Mayer"

Client: PBS; Technical Director: Sean Karlin; Sound Engineer: Ben Morse; Location: Shot entirely in Studio D at Beyond Pix Studios, 950 Battery Street, San Francisco

"More Than A Number"

Client: Yahoo!; Creative: Beyond Pix Studios; Director: Tony Welch; DP: Patrick Wong; GFX: Kai Yu

"Hatchet Ridge"

Client: Pattern Energy; Agency: Rich Pageant; Director: Jeremy Fortes; DP: Sean Karlin

"Creative Canvas"

Client: Yahoo!; Creative: Beyond Pix Studios; Director: Josh Hittleman; GFX: Kai Yu

"Mobile App"

Client: Lyris; GFX: Jim Darski

"Construction Timelapse"

Client: Packard Foundation

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Tony Welch

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Josh Hittleman

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Pete Fuszard

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Sean Karlin

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Josh Hittleman

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Pete Fuszard

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Norman Bonney

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Dave Scardina

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Patrick Wong

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Sean Karlin

 

"Leslie & Chuck"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney; 2nd Unit DP: Pete Fuszard; Camera Operator: Patrick Wong

"Push Your Worries Away"

Client: Conceptus; Product: Essure; Agency: Loomis Group; Director: Jane Selle Morgan; DP: Mark Mervis

"Meals with Love"

Client: Project Open Hand; Creative: Beyond Pix Studios; Director/DP: Josh Hittleman

 

"Prius Cabbie"

Client: NorCal Toyota; Agency: Hoffman/ Lewis; Director: Sharon Krinsky; DP: Norman Bonney

"Touch and Fly"

Client: Hewlett-Packard; Creative: Beyond Pix Studios; Director: Sean Karlin; DP: Pete Fuszard.

"Car Wash"

Client/Creative: Starz Entertainment; Director: Scott Harris; DP: Pete Fuszard

"Tourists"

Client: SanDisk; Agency: Loomis; Creative: Beyond Pix Studios; Director: Jane Selle Morgan; DP: Norman Bonney

"The Other California"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: James Cabral; DP: Norman Bonney; 2nd Camera: Josh Hittleman/Bevan Bell

"Think Outside the Oval"

Client: Infineon Raceway/ NASCAR; Creative: Beyond Pix Studios; Director: Josh Hittleman; DP: Pete Fuszard

"AMA Moto Jam"

Client: Infineon Raceway; Creative: Beyond Pix Studio; Director: Josh Hittleman; DP: Pete Fuszard

"If I Were President"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney

"Walls/Anthem"

Client: Kelly-Moore Paints; Agency: Loomis Group; Director: Craig Renniel DP: Norman Bonney

"Cougar"

Client: Bay Area Bicycle Coalition; Creative: Beyond Pix Studios; Director: Regina Rivard; DP: Tony Welch

Yahoo! Advertising Solutions "More Than a Number"

Client: Yahoo!; Creative: Beyond Pix Studios; Director: Tony Welch; GFX Kai Yu

Yahoo! Advertising Solutions "Targeting"

Client: Yahoo!; Creative: Beyond Pix Studios; Director: Tony Welch; DP: Patrick Wong; GFX: Kai Yu

Yahoo! Advertising Solutions "Creative Canvas"

Client: Yahoo!; Creative: Beyond Pix Studios: Director: Josh Hittleman; GFX: Kai Yu

Behind the Mask: Buster Posey "The Leg"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney

Behind the Mask: Buster Posey "Spring Training"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney

Behind the Mask: Buster Posey "Kids"

Client: NorCal Toyota; Agency: Hoffman/Lewis; Director: Sharon Krinsky; DP: Norman Bonney

Yahoo! Advertising Solutions "Futurist: Seth Godin"

Client: Yahoo; Director: Tony Welch

Yahoo! Advertising Solutions "Futurist: Steve Swasey"

Client: Yahoo!; DP: Patrick Wong

Yahoo! Advertising Solutions "Futurist: Jeff Hayzlett"

Client: Yahoo; DP: David Scardina

HP.com: "Know Your PC" Series "Photos" Tutorial

Client: Hewlett-Packard

HP.com: "Know Your PC" Series "Wireless Access" Tutorial

Client: Hewlett-Packard

MoneyTrack with Pam Krueger "PBS Season 3 Promo"

Client: NETworth Television Productions; GFX: Jim Darski

HP.com: "Workbench" Series "Secure Data Disks" Tutorial

Client: Hewlett-Packard; Director/DP: Josh Hittleman

Yahoo! "Good Geeks" Webisodes "Pilot Trailer"

Client: Yahoo; DP: Sean Karlin

Packard Construction Timelapse

The Challenge
For over 45 years, the Packard Foundation has made it their mission to improve lives, as well as restore and protect the planet by providing grant money to not-for-profit organizations. When they started planning their new office building in Los Altos, CA, they wanted to stay true to this mission by designing an energy efficient building that would meet the U.S. Green Building Council’s highest certification, LEED Platinum.

To commemorate this achievement, The Packard Foundation came to Beyond Pix with the idea of documenting the construction of the building. This would be achieved through time-lapse photography over a two and a half year period. The longevity of such a project would require continuous communication with the Packard Foundation, as well as the architects and construction crews involved. In addition to the time-lapse video, the creative team at Beyond Pix came up with the idea of shooting vignettes to highlight innovative features of the new building.

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To Celebrate Life 2012

The Project
On Saturday, September 29th, Beyond Pix Studios donated its services, equipment, and expertise in support of the To Celebrate Life Breast Cancer Foundation’s annual “Stepping Out to Celebrate Life” fundraising gala. This marks the fourth consecutive year Beyond Pix has supported the event, whose overall goal is to raise funds and grant financial assistance to nonprofit organizations that provide services and support to women (and men) living with breast cancer.

The event features a black tie dinner and Fashion Show, wherein the models are actual breast cancer survivors. Hosted at the Marin Civic Center Exhibition Hall, dozens of these breast cancer survivor models, as well as many of the doctors and specialists who treated them, strut the runway in front of hundreds of adoring supporters - sponsors, donors, organizers, civic leaders, friends, and family members.

Steve Young says "Yes" Steve Young and the Clapperboard The answer you wnt Transporting the Toyota Unloading the Toyota Steve Young in-between takes On location with the Toyota Storyboards from the Campaign - Page 01 Storyboards from the Campaign - Page 02 Storyboards from the Campaign - Page 03 Storyboards from the Campaign - Page 04
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"Yes" TV Campaign

Challenge


When one of the top selling automobile brands in the nation starts preparing for an ad campaign, they need big ideas. That’s why Toyota works with beloved former 49er quarterback Steve Young – who has also been a faithful customer for many years. In the past, Toyota and their esteemed partner Hoffman/Lewis had found success with the expertise of Beyond Pix Studios, so the Hoffman/Lewis creative team called Beyond Pix Studios to produce the 3 commercials for the “Yes” ad campaign, starring Steve Young… and co-starring various Toyotas.

Because the team would be working with celebrity talent, the time allocated for filming his shots would be limited – Steve Young had only eight hours on one single day, so each second of filming had to be optimized to the hilt. To this end, the team would have to find one local town that could provide 3 different looks for each commercial, and that town needed one long and scenic road to use the process trailer for the running footage. Filming had to be dead on every time.

Everyone likes Nescafé Enjoying a cup of coffee Pick a coffee -- any coffee The Nescafé product line Enjoying a cup of juice Healthy, nutritious, and delicious The Vitalityproduct line An artist rendering of the Nestlé booth Another artist rendering of the Nestlé booth An additional artist rendering of the Nestlé booth
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Nescafé and Vitality

Challenge
Nestlé and longtime partner Ketchum opted to use video to promote the Nestlé booth at the 2010 National Restaurant Association trade show. A series of HD videos showcasing two Nestlé products, Nescafé and Vitality, would be shown continuously on separate screens in various locations of the Nestlé booth. In this way, they could demonstrate the quality and enjoyment of each product while promoting the Nestlé brand. Ketchum called in Beyond Pix Studios to get the project rolling. How could they create a video that would be visually stimulating from a distance and yet still informative?

Together they decided to produce two videos for each product – a main video that would be more informative and a "beauty" video that would highlight various high quality still shots. Because the main video and the "beauty" video would be running at the same time side-by-side, they required a similar branded look and feel. Yet, they needed to maintain their own individuality in a creative and unique way. In addition, a 3rd montage for the top of the booth would highlight additional products besides the Nescafé and Vitality.

And the award goes to... Behind the scenes Jennifer Jolly speaks with one of the winners One of the winners A sea of gold The main stage during the setup Filming the awards
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NATAS Emmy Awards

Challenge
In 2010, the Northern California Chapter of NATAS ( National Academy of Television Arts & Sciences) was getting ready for its 39th Annual Area Emmy® Awards show. The traditional gala event – attended by over 500 guests – features hosts, presenters, live musical interludes and requires a custom designed stage, lighting design, multi-cam live production and over 200 video assets projected on up to 3 screens. Darryl Compton, NATAS Executive Director, looked to long-time partner Beyond Pix Studios to help make the show a success

A show this big requires a large amount of collaboration, planning, personnel and asset management. Each year the show is built from the ground up based on the chosen venue. In 2010, the venue was the newly renovated, sleek and modern San Francisco Marriott Marquis hotel. Based on that venue, Beyond Pix Studios had only 8 weeks to take the project from the very beginnings of conceptual design to a finished production. The Emmy® Awards show is typically attended by a large live audience, most of whom have been nominated for an award. But what about the friends and family of award nominees who cannot attend in person? Beyond Pix Studios wanted to get the show out into the new media sphere to bring the experience to a broader audience.

Trust us Directing the crew Setting up the camera On location with Leslie and Chuck On top of things Leslie behind the wheel Lighting a Toyota Smile for the camera Patrick Wong with the talent Shooting the talent and Toyota Viewing the footage A closeup on the footage Into the wild blue yonder
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"Trust" Campaign

Challenge
In spite of a challenging time for the automobile industry, Toyota has been able to maintain a loyal and dedicated consumer base. How? Because people still love their Toyotas. The Northern California Toyota Dealers Association wanted to let the world know why people still trust and love Toyota. They turned to long-time ad agency Hoffman/Lewis to get the message out through a broadcast spot campaign.

Not only would it illustrate the authenticity of Toyota vehicles, the campaign itself would also have to be true and real. The challenge was to discover, scout and shoot up to 15 different real life Toyota owners and capture the essence of their trust in the Toyota brand. This meant covering a range of over 750 miles to scout and shoot the various people where they work, play and above all use their trusted Toyota. The project required the Creative Services department at Beyond Pix Studios to flex its muscles and tackle a significant logistical challenge on a tight timeline.


The opening screen of the Webinar The control room Setting the stage Streaming the Webcast A discussion between the hosts Directing the seminar Lights...Camera...Action!
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Dental Webcast

Challenge
NuSmile is dedicated to beautiful and healthy smiles for those suffering from Early Childhood Caries (ECC)- extreme tooth decay in children under 6. To this end, NuSmile manufactures primary anterior crowns with the most natural looking facing available at affordable prices. Resulting from untreated bacterial infections, severe ECC affects roughly 300,000 children in the United States.  Another 1.5 million children have less severe cases.

Studies have shown that most cases are found in socially disadvantaged children – a fact that NuSmile wanted to share with the pediatric dentist community in an effort to make a difference. Their method? An informative and smile-worthy webinar. The webinar would be hosted by Vcall, but who would handle the filming and the technical coordination and where would the filming take place?

The Employees of Riverbed Finding the right motion Director Sean Karlin with the talent A tip of the glass Striking the right note Sean Karlin confers with the camerman Sean Karlin and the crew
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Employee Profiles

Challenge
Gleaned from a holistic look at the big picture, CKR Interactive's solutions are fresh and unique, which is why they chose to use video as a recruitment tool for their client Riverbed Technology, a Deloitte Technology Fast 500 company. Riverbed provides a top-level comprehensive WAN optimization solution, which increases network productivity and improves the efficiency of network infrastructures.

CKR and Riverbed came up with a plan for 6 videos to illustrate the benefits of working for Riverbed Technology. Each of the 6 videos would feature a staff member interview against a white backdrop. Each employee provided various pictures from both their personal and professional lives, which would be used in the video. As far as they knew, all they needed was a production company to pull it all together. They placed the call to Beyond Pix Studios to get the ball rolling.

Live on the stage Director Patrick Wong directs the action The Beyond Pix crew at work A bird's eye view of Silicon Valley Rocks Director Sean Karlin goes for the close-up Director Tony Welch zeroes in on the music
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Silicon Valley Rocks

Challenge
Silicon Valley Rocks was sponsored and founded in 2008 by Allison Murdock, tech consultant by day and rocker by night. Entrepreneurs, Vc’s, Bloggers and engineers from all corners of the valley whip out their guitars, drums and, desire to rock out simply to show the world that music matters at the Silicon Valley Rocks charity event. Since their first event had been so successful, they wanted to make the 2009 event bigger and better, capturing the performances live and then stream it on the Web.

SVR had the musicians, the music and the cause… all they needed was a production company that would donate time, talent and equipment to help spread the important message of education and music availability in schools. Jeremy Fortes of Marrow, one of the 6 bands chosen to perform, had previously worked with Beyond Pix Studios on a number of personal and professional projects. One phone call later, Beyond Pix Studios was ready to rock… until they realized that the venue couldn’t support the bandwidth necessary for a live streaming event on the Web.

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Welcome to the Salon The control room in action Coordinating the team Behind the scenes Seeing the final result Director Sean Karlin on location The sound board Opening the discussion Director Sean Karlin and the audience An audience to remember The speakers in profile An aerial view of the Salon's audience An aerial view of the Salon's speakers
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Designology

Challenge
Continuing a tradition started by founder Walter Landor, consulting firm Landor Associates created the Landor Salon Series – an invitation only gathering of senior-level marketers, thought leaders, and interesting people who have compelling ideas to share about branding, innovation and design. The Salons are designed to immerse guests in a truly unique experience. In May 2009, design thinking and innovation were Landor's topics of choice for the upcoming Designology Salon where participants would address questions like, What is design? Who owns it? What roles do mistakes and failure play in true innovation?

While maintaining the exclusivity of the event, Landor wished to enrich a wider audience with this Salon’s creative energy and ideas. Why not enable these discussions to live on long past the evening of the event? For the first time in Landor’s history, they decided to offer the Salon as a live streaming event. They would use their San Francisco offices to serve as the venue, transforming the lobby and walkways of the first floor into a stage and networking arena, while work was still being completed during the day.

Mind your head and don't feed the Moose
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www.goodideagal.com

Challenge
Journalist and broadcaster Jennifer Jolly's growing reputation as the Good Idea Gal called for a whole new website, one that would serve as a bridge between the people and companies who come up with good ideas and the people who need to know about them the most – consumers everywhere. The entire concept of the Good Idea Gal was brand new and entirely unlike Jolly’s then-current website.

The new website had to be fun, high-energy and personable enough to attract regular visitors, but it also had to be professional and informative enough to attract business -- the companies that would ask Jolly to represent them. Jolly had some ideas, but she wanted a team with the creativity and the know-how to help her develop exactly what she needed and get the site live and rolling – and she needed all of that done yesterday.

Dr. Katie Rodan and Dr. Kathy Fields Quiet on the set Director Sean Karlin and Crew Applying makeup to Dr. Fields Dr. Fields on Camera Applying additional makeup to Dr. Fields Drs. Rodan and Fields in Studio D
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Skincare Direct Marketing

Challenge
Before launching Rodan + Fields Dermatologists, Dr. Katie Rodan and Dr. Kathy Fields had previously launched the Proactiv Solution, widely regarded as one of the most successful skincare brands of all time. Building on their established reputation, they expanded their skincare line, including their new Multi-Med Therapy products for sun damaged skin. They decided to utilize the direct marketing business model not only to reach a wider consumer audience with advice-based skincare, but also to provide career opportunities for those selling the products.

Direct marketing, or direct selling, depends upon well informed and enthusiastic individuals, known as consultants, to sell products directly to customers. How could the doctors reach, inform, and convince these individuals to join their team? They determined to use a mass marketed DVD. This DVD would play a pivotal role in providing company background information, in depth product descriptions, and the business system structure, including the complex, multi-tiered compensation plan. The presentation needed to be both detailed and comprehensive, but it also had to be compelling enough to motivate viewers to join.

The HP TouchSmart PC in action Quiet on the set Applying makeup Testing sound on set In-between takes Welcome he home of the Future On location for "Touch and Fly" Recording the TouchSmart PC A Tutorial in Studio D Our teleprompter and director at work Reaching for the goal Raising the mounted gimbal Tony Welch -- head of Creative Services and Master Carpenter Tony, Sean, and their cool ride. The talent on location Director Sean Karlin is down for the count Camera not included with the car A license to be cool Wired up Storyboards from the "Touch and Fly" project
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New Media Support Products

Challenge
As of 2009, Hewlett-Packard shipped 48 million PC units annually and more than 1 million printers per week. With all those products in the hands of millions of people around the world, Hewlett-Packard had the difficult task of implementing the most effective way to offer a compelling and entertaining support system for each product in all its varying markets. The company's Consumer PCs (CPC) and Personal Systems Group (PSG) divisions wanted to offer something beyond the text-heavy printed manuals and on-line Web documentation.

Building upon these traditional methods, they took a refreshing, modern and entertaining approach to customer support: Web and Product-based support videos. Ultimately, they envisioned an entire library of easily updated, sustained, and translated videos to support their worldwide customer base. This library would include a wide variety of video projects – ranging from very technical training videos... to entertaining character-based product support videos... to product marketing and viral videos. Was there a video production partner out there who could do it all?

Racing to the finish line A pit crew in action Josh Hittleman and Patrick Wong on location Tearing up the asphalt Live on the scene Finding the target Team huddle Pete Fuszard and his tools of the trade In-between shots Another team huddle Revved up and ready to go Pete readies his equipment Tony Welch on location
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Broadcast Advertising

Challenge
Prior to 2009, Infineon Raceway had worked with several traditional advertising agencies to produce broadcast television spots promoting their annual races and cornerstone events. Increasingly, Infineon felt that these spots failed to appeal to their target audiences. The track's marketing department began searching for a new partner – a company with a comprehensive approach.

This partner would need to be responsive to input, nimble enough to make short-notice changes – producing promotional spots in days rather than weeks – and creative enough to develop compelling content that could speak to both diehard and casual race fans. For years, Beyond Pix Studios had been producing B-roll for the Raceway. Based on the satisfaction of this relationship, Infineon Raceway's vice president of marketing John Cardinale approached Beyond Pix Studios with the task of producing a 12 spot campaign to promote the raceway's 4 major events.


Execution
The Infineon Raceway campaign demanded a wide variety of disciplines, so Beyond Pix Studios tapped into nearly all its departments -- Creative Services, Interactive Media, Production and Post. Working with the project's producer Josh Hittleman, Beyond Pix Creative Services developed an overarching theme which focused on the thrilling experience of a day at the track. The individual spots would feature the unique highlights of the different racing events in a way that appealed to each event's distinct fan base.

Working with existing footage from the 2008 racing season, Post-Production department's Regina Rivard created the spots, while Interactive Media encoded the files for digital delivery. As the 2009 season progressed, team drivers would periodically agree to appear in person at the track during promotional events -- in these cases, IInfineon Raceway needed a spot created on short notice. Beyond Pix Studios usually turned the last minute spots around in 5-7 days.

Meanwhile, the Beyond Pix Production department worked with acclaimed director of photography Peter Fuszard to capture the action at the track in full HD, shooting on Sony Varicam and RED ONE cameras. This footage was used for publicity and promotional events at the track and showcased during Infineon Raceway's 2010 broadcast campaign - their first HD campaign ever, which was also handled entirely by Beyond Pix Studios.
 The studio has continued to shoot for the 2011 and 2012 seasons and we're revving up for 2013.

Welcome to Turning Point TV The Glass Blower There's always room for Jell-0 Comedian Marc Sotkin's feature Boomer Alley Ice Carving in Alaska Songs for the Holidays One small step for man Three Generations, One Family Falling in Love Mobile Homes Waterskiing Healthy eating
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The Turning Point TV Story

Challenge
In 2006, former CNN producer Neil Alford and Beyond Pix’s founder Ray Santiago launched TurningPointTV. “We saw a lack of really useful content targeting the massive baby-boomer demographic by the main stream media and we took on the challenge to fill that void.” The forward thinking founders opted to combine the quality of cable network channels with the immediacy and interactivity of fast growing internet communities.

Soon, the duo had an expanding business that was quickly becoming more than they could handle alone. They needed ongoing web development and design, as well as ongoing maintenance of a constantly evolving website. To implement video onto the site and to the vast number of content aggregator sites, they needed online video producers and equipment. Good thing every resource was at their fingertips, from people to equipment to the creative energy that is Beyond Pix.

A majestic, Californian vineyard.
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America’s Wine: The Legacy of Prohibition

Challenge
The Regional Oral History Office (ROHO) is a division of UC Berkley's Bancroft Library. For decades, it has conducted interviews in major subject areas pertaining to California and the Western United States, including the California Wine Industry. The feature documentary, America’s Wine: The Legacy of Prohibition, is the first documentary ever produced by the library.

For the feature-length film, the Bancroft Library’s production team needed an effective way to manage and access the vast amount of material they had obtained and generated during the making of the program. This included the review of more than 3,000 still images, and nearly 200 hours of video, consisting of interviews and b-roll, most of which was also shot by Beyond Pix Studios. The Director/Producer, Carla D. Worfolk, and her professional colleagues, including Kari Birdseye, Larry Woods and Associate Producers, also needed work space and equipment as part of the review process to assist in their decision-making, for both their off-line and on-line edit sessions.

Charlie Rose interviews Marissa Mayer
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The Charlie Rose Show

Challenge
Since 1992 Beyond Pix has served as a resource for broadcast news networks including PBS, CNBC and Bloomberg TV. Our Broadcast Center has provided multiple live broadcast studios, as well as ENG and live multi-camera field production services.


On Thursday, February 27th, 2009, Beyond Pix was contacted by Aaron Clar, a staff producer for Charlie Rose's interview show. Clar requested a three-camera live-switched program originating in San Francisco and feeding back, by fiber line, to New York for later broadcast. The Beyond Pix set pieces, lighting, and camera placement had to match the regular Manhattan studio --- and be ready to roll by 1:30 PM the next day.


Execution
Broadcast Center Manager Albert Leung quickly assembled a team to put the show together.  The booking was firmed up at 9 AM the next morning –the day of the show’s taping.  Under the supervision of staff technical director Sean Karlin and staff studio engineer Ben Morse, the team designed and lit the set, positioned the cameras, prepped show title graphics – and the show was ready to go, all within five hours.

At 3:00 PM, Charlie Rose sat down to engage guest Marissa Mayer, Vice President of Search Product and User Experience at Google, in a fascinating discussion about the future of on-line commerce, the current economy and the history of Google. Beyond Pix made it possible for Charlie and his guest to have the same great conversation whether here in San Francisco or at home in New York.

The Power of Brand in Action A wide view of the set Another view of the set One of the camera mounts Meeting your every need C-Stands on set. The Power of Brand's Clapperboard Directing the talent Viewing the shot In-between shots The crew review footage Production Storyboards - Page 01 Production Storyboards - Page 02 Production Storyboards - Page 03
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The Power of Brand

Challenge
As part of a worldwide brand training workshop held on behalf of one of their clients, Landor was charged with creating a video piece that would explain not only the concept of branding but also why it is so vital to a company’s success. The required piece would need to be short, to the point, memorable and entertaining.

So, Landor undertook the challenge of creating a full-scale production. How does one take a relatively abstract idea, like branding, and transform it into a two and half minute, easily comprehended video for a highly varied audience? They called Beyond Pix’s Creative Services to take the project from the early stages of concept all the way through to a finished video, ready for distribution.

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“Life Moves - Take More Video” Campaign

Challenge
Since its founding in 1988, SanDisk has grown to become the world's largest supplier of flash memory data storage products. In 2009, SanDisk hired marketing agency Loomis Group/San Francisco to create a marketing campaign for their online video storage products.

Loomis Group’s campaign, “Life Moves - Take More Video”, consisted of three 30-second commercials showing consumers how to get more fun out of their cameras using point and shoot video (while promoting the SanDisk brand). Through an invitation RFP process, Loomis Group selected Beyond Pix Studios shoot and edit the commercials.


Execution
The Beyond Pix Studios Creative Services Group, headed by Tony Welch, supervised all casting of union talent and extras, searched for and secured locations and related permits, acquired props and wardrobe, and created the motion graphics design and HD post-production. For this project, Beyond Pix Studios brought together Los Angeles-based commercial director Jane Selle Morgan and Bay Area director of photography Norman Bonney.

The team shot with multiple HD cameras including the 4:4:4 SONY F-23. Beyond Pix Editorial delivered the three spots both as a high definition (1080P) cinema quality campaign to run in movie theaters around the U.S., and as a campaign of web spots running on various websites across the Internet. The Beyond Pix Studios brought Loomis’ concept to fruition.

Dashboard in action
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Building Dashboard

Challenge
In 2009, Lucid Design Group was about to introduce their Building Dashboard Starter, the first out-of-the-box scalable solution for monitoring and displaying building resource use in real time. Not only would they need to introduce what Lucid Design Group did, they also had to explain how the revolutionary Building Dashboard Starter performed and what options were available to users beyond the initial program. How could they accomplish this in an accessible, cogent way?

They decided a video on their homepage was the way to go. With less than two weeks to prepare, Kate Gerwe, Chief Operating Officer at Lucid, placed a call to Beyond Pix. Having worked with Beyond Pix in the past with a previous employer, she knew they could deliver the project from concept to completion despite the urgent timeline. Kate placed a call to the Creative Services department and Beyond Pix hit the ground running.


Execution
The initial call informed Beyond Pix of the project objectives – which included a presentation by one of the company’s founders. Within three days of receiving Kate’s call, producer Ray Santiago conducted an interview with Lucid’s CEO Michael Murray in Beyond Pix’s Studio, while guiding the on-camera performance.The Creative Services Team designed the animated graphics and screen captures of the website for the Assisting Post-Production Team to blend with the raw footage of the interview.

The end result was a polished web presentation. The Interactive Media Department worked with Lucid’s website technicians to create an embedded video player for an altogether seamless integration. The project workflow was efficient, effective and completed within deadline and well within the budget.

USB Everywhere Before and After: My Clients Before and After: My Pictures Before and After: My Laptop Before and After: From My Family Photos Before and After: USB Ports Before and After: Get off the Computer
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"USB Everywhere" Campaign

Challenge
SanDisk has grown to become the world's largest supplier of innovative flash memory data storage products. SanDisk hired Loomis Group to create a video to showcase the diverse ways consumers can utilize Sandisk's USB flash drives for their personal and professional use. Loomis Group selected Beyond Pix Studios to shoot the "SanDisk USB Everywhere" video, which was produced entirely in Beyond Pix's "blank" ground floor green screen studio.

Loomis requested a variety of equipment to create dynamic camera motions, as well as special props such as an industrial size motorized turntable for talent. Having a full-time green screen studio and a motion graphics post-production department under one roof enabled Beyond Pix to quickly grasp Loomis' creative vision and coordinate all necessary pre-production.

Director Sean Karlin is ready to broadcast The Broadcast Center's team at work An overview of the Center's team and control room Broadcast Manager Albert Leung We are controlling the transmission... Studio A during a live-shot Smile for the camera
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Satellite Media Tours

Challenge
In 2008, Walmart's public relations team contracted the News Broadcast Network to broadcast back-to-back interviews with celebrity chef Tyler Florence. The Food Network star would perform live cooking demonstrations to subtly promote Walmart’s vast selection of quality cuisine, focusing on Summer Grilling. NBN hired Beyond Pix to produce and facilitate a Satellite Media Tour (SMT). SMTs are a series of satellite interviews with pre-booked television and radio reporters nationwide.

But this was no ordinary SMT. Talent Tyler Florence, who is the star of numerous Food Network shows and author of 5 cookbooks, would be on the air for six hours straight with only a few short breaks. He would need a cooking set and a massive crew to support the scheduled 21 television and 17 radio interviews. These interviews would be literally crammed within nonstop cycles, sometimes with less than 1 minute to prepare before the next airing.

Mike Rowe in action Before and After
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www.mikeroweworks.com

Challenge
On Labor Day of 2008, the earnest host of Discovery Channel's Dirty Jobs, Mike Rowe, launched an introduction for his new site, MikeRoweWorks.com. The social-networking job site promotes trade jobs and skilled labor. As Mike Rowe puts it, “We’ve declared civil war on the traditional notion of labor… redefining our relationship with work. We need a place to celebrate it! 2x4, based out of Chicago, provided the mock-up for Mike's site.

The site’s main page background is a construction site where many of the items, such as a tool shed, an office, a water cooler, link to blogs, job databases, information, networking, and other resources. Mike would be filmed “walking” onto the construction site where he would welcome visitors and point out the site's many features and links. This required a green screen shot and a studio that could chromakey the background behind him.

One of the actors with Lightning McQueen On location Quiet on the set Directing the talent Position the camera Setting the scene One of the actors with Mater Crew, cast, and Lightning McQueen Posing for a dolly shot The cast and crew with Lightning McQueen
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Pixar "Cars" Campaign

Challenge
Cars, created by Pixar Animation Studios and released by Walt Disney Pictures, is a high-octane adventure comedy, featuring the voices of Owen Wilson, Paul Newman and Bonnie Hunt. Released in theaters in 2006, Cars grossed $244 million. Following the theatrical run, Walt Disney Pictures selected Starz Entertainment for the television debut of Cars. Starz wanted an advertising campaign to match the personality and excitement of the animated film.

Starz writer/producer/director Scott Hays asked Beyond Pix, already an established west coast production provider, to provide pre-production and production for the campaign, which would include two Pixar prop vehicles and child talent. Most importantly, the final product needed to meet Pixar’s exacting standards of cinematic quality between the human characters and the film’s animated car characters.

Hosts Pam Krueger and Jack Gallagher Director Sean Karlin and crew on location Setting up the 'money' shot MoneyTrack's Clapperboard Quiet on the set Host Jack Gallagher during filming No pets were harmed during the making of this investment Pam Krueger and Jack Gallagher on location Producer Neil Alford on the left Neil Alford and Pam Krueger review footage The MoneyTrack logo The show's Investing for Your Future segment The show's Scam Alert segment
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MoneyTrack: The Series

Challenge
MoneyTrack introduces real people who are living examples of what works and what doesn’t work when it comes to investing. Coupled with sage advice from top financial experts, like Warren Buffett and John Bogle, MoneyTrackoffers unbiased, non-commercial education that empowers viewers to become wiser and safer investors. The series is created entirely with public funding provided by the Investor Protection Trust and the California Department of Corporations. The show is produced by Pam Krueger and NETworth Television Productions of Tiburon, CA.

When the series began in 2005, Krueger knew she had a great concept, financial backing, producers and talent, but to create a show with the high production level she wanted, she needed much more. The series required a strong production team capable of network quality shooting, a fully equipped post-production facility, complete with talented editors, capable edit systems, motion graphics and audio post-production. Finally, MoneyTrack required a fully supported production office for its team of producers and marketing staff.

Meg Whitman on stage during one of eBay's annual Analyst Day meetings. Meg Whitman takes advice from eBay's Henry Gomez, former Vice President of Corpo
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Financial Analyst Day

Challenge
Almost ten years ago, eBay hosted its first Analyst Day – an opportunity for financial analysts nationwide to get an inside view of eBay’s financial strengths. To break up the potential monotony of these important presentations, eBay also wanted to share entertaining videos illustrating eBay Inc.’s world of diverse community. eBay Inc. had a list of companies and individuals to feature in video segments of about three minutes.

They needed a company that could provide one interviewer who could be on location. This producer had to be able to fly to various locations, work with onsite crews, design sets, perfect lighting, and shoot B-roll footage. Most importantly, he had to emotionally connect with the individuals, gleaning from them the essence of eBay’s influence on their lives and on their businesses. Each segment had to feel seamless with the others, but also be able to stand alone.


Execution
Ray Santiago, owner of Beyond Pix Studios, has been the director of every Analyst Day video production that eBay has ever held. Ray and his crew have flown to up to eight different locations for one Analyst Day project, even traveling as far as the United Kingdom and Korea.

His in-depth interview process bring the stories of eBay, Inc. community users to life, from the Arkansas family who went from their last quarter to building a successful art print eBay store, to the man in the UK who uses Skype as way to stay in touch with long distance family. Beyond Pix Studios has provided eBay an effective, emotionally charged way to communicate to financial analysts the strength of eBay’s community, as well as the diversification of it’s companies.

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